Search
  • Keena Pettijohn

Need more Pink Boots on the Ground

Updated: Apr 23, 2020

Individuals and firms dedicated to make diversity and inclusion woven into the fabric of their company culture. Outstanding and accomplished women who are both superb professionals but have demonstrated an altruistic focus in their profession and community. "Pink Boots" is dedicated to showcase those exceptional women that promote financial literacy for all and are active in the movement the to attract more women into the Financial Services Industry. #WomenNFinance




We Need More Pink Boots On the Ground!

In order to attract more woman into the Financial Services Workplace,Organizations must make diversity, equity, and inclusion part of their Core Culture and mission.


There needs to be a Strategic plan in place to contribute to the diversity of the industry and determine what steps they can take to give back to the profession and the community of Women.


Although there are mortality tables to support that women live longer and that they will inherit tremendous wealth in years to come, reaching out to them must be entwined in "on-boarding " new  and existing clients and must become part of your everyday core competency.


1 view0 comments

Recent Posts

See All

The Future of Tech for Financial Advisors

I had such a good time working with Paul Thompson to bring you The Future of Tech for Financial Advisors podcast. Here are Paul's words introducing the program. 🎥 THE FUTURE OF TECH FOR FINANCIAL ADV